Fi Asia Thailand 2025



Fi Asia Thailand 2025 opens grandly in Bangkok, Thailand from September 17 to 19. Handyware Group, driven by innovation, made a grand appearance with a variety of new health and functional products, becoming the focus of attention at the exhibition. During the three days of the exhibition, the booth was always crowded with people, and there was a continuous stream of inquiries. Customers and partners from all over the world vied to experience the new products and negotiate cooperation. The atmosphere was extremely lively!


Multi-flavour series of seasonings, unlock new snack experiences

Handyware has launched a multi-flavour series of seasonings, aiming to provide more diverse and market-competitive flavour solutions for products such as snacks and potato chips. Including:


Mexican Series

Mexican cheese corn flavour

Mexican barbecue flavour

Mexican pepper and onion flavour

Mexican chili sauce cheese flavour

Kombucha series

Tomato kombucha flavour

Seaweed kombucha flavour

Barbecue Series

Mexican barbecue flavour

Korean chili sauce barbecue flavour

Cheese Corn Series

Habanero chili cheese corn flavour

Smoky cheese corn flavour

Chocolate cheese corn flavour

Kimchi cheese corn flavour

Sweet and spicy cheese corn flavour

Chili lime cheese corn flavour




At the booth, many visitors stopped to taste, praising the expressiveness of these flavours and engaging in in-depth discussions with product managers about the application details.




Handisol series: Empowering functionality, Upgrading health

In line with the global trend of healthy eating, the Handisol functional series launched by Handyware has become a highlight of this exhibition:

Handisol coffee flavour & Handisol cocoa Powder flavour: Enhance flavour while optimizing cost

Handisol Sugar/Oil Reduction Series: Effectively helps customers achieve healthy product upgrades, reduce costs and increase efficiency

The series has attracted a lot of attention, especially for its sugar/oil reduction solutions, which have drawn a large number of health-oriented manufacturers.




The flavours and beverages segment is constantly innovating

In the field of flavour, Handyware has introduced the breakthrough Aroberica three-in-one coffee flavour, ingeniously blending the unique flavours of Arabica, Robusta, and Libirica coffee beans to create a new coffee experience with complex layers and balanced taste. Many professional buyers in the on-site tasting area tasted repeatedly and showed great interest in the uniqueness and compatibility of its flavours.




In terms of beverages, Handyware focused on market hotspots and launched:

Flavoured Kombucha Series: Caters to the trend of fermented drinks, with unique flavours

Flavoured Flower and Fruit Series & Fruity Series: Fresh and natural, catering to diverse consumption scenarios

The on-site tasting area was constantly crowded with people, especially the innovative flavour kombucha drinks - raspberry rose Jasmine Lychee kombucha, coconut pineapple flavour kombucha, which sparked in-depth discussions and cooperation intentions among many beverage manufacturers.




Summary

At this exhibition, Handyware Group not only demonstrated its strong R&D capabilities, but also confirmed through the booming on-site crowd that its "market-oriented, health-oriented" strategic direction is winning wide recognition in the global market. In the future, Handyware will continue to focus on the dual tracks of flavour innovation and functional health, providing more quality solutions for customers around the world!